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Research papers

The adaptation and implementation of market modelling techniques for the Middle East

Market modelling techniques are at the leading edge of market research technology, an increasingly important part of the technical armoury of marketing companies around the world. 'They cover a wide range of applications: from pricing research and...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Bryan Morrice
January 1, 1994
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Citation

Morrice, B. (1994a, January 01). The adaptation and implementation of market modelling techniques for the Middle East. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-adaptation-and-implementation-of-market-modelling-techniques-for-the-middle-east